The resilience and relevance of Portable in the music industry serves as a valuable case study. As an emerging artist, it’s crucial to veer away from the tendency to emulate established figures like Wizkid, Burna Boy, or Davido. Instead, aspiring artists should focus on understanding their own identity, honing their musical essence, and crafting a distinct style.
Despite initial expectations, Portable managed to maintain his prominence even after the hit single “ZAZU.” This accomplishment caught the attention of industry stalwarts like Don Jazzy, who cited Portable as an illustrative example for Mavin artists. Notably, Portable emerged as one of the most talked-about figures in Nigeria’s music landscape in 2022. His presence was often accompanied by controversy, leading to both positive and negative publicity—what some might dub “unconventional promotion.”
Portable’s marketing strategies may not align with traditional professionalism seen in other prominent artists, yet they yield remarkable results. His journey encompasses a transformation from being a social media meme to an electrifying presence on stage. This progression highlights the paramount significance of self-belief and confidence in one’s unique style.
Succeeding in the music industry hinges on self-assurance and authenticity. While it’s essential to consider advice from others, an unwavering belief in oneself, coupled with consistent effort, holds the key to industry acceptance. Replicating another artist’s musical style isn’t a straightforward feat, as evidenced by 9ice’s assertion that “Photocopy no easy.”
In essence, the message underscores the value of self-confidence, the cultivation of an original style, and the courage to forge ahead independently. The music industry thrives on innovation and individuality. By believing in oneself, cultivating an unmistakable identity, and persevering with determination, emerging artists can carve out their own place and make their mark.