Rema, the young and dynamic Nigerian artiste, recently opened up about the creative direction behind his latest album, “HEIS.” In a candid explanation, he addressed the evolving sound of Afrobeats and his desire to reconnect with its authentic roots.
“I feel like with all the success that has come to Afrobeats, we are beginning to listen and follow demands from the West so much that we are slowly forgetting our real identity,” Rema stated. He expressed concern that some artistes are starting to make Afrobeats sound more like R&B, diluting its unique essence. “That’s not us,” he asserted.
With “HEIS,” Rema aims to remind fans of what genuine Naija music sounded like in 2015. This period was characterized by its raw, vibrant, and distinctly African sound that resonated deeply with listeners. Rema acknowledges that this shift might be challenging for his fan base, as it represents a departure from the style of music that initially drew them to him. However, he believes that this album is a necessary cultural reset, a step back to the roots that made Afrobeats a global phenomenon.
This commitment to authenticity and cultural preservation is a bold move in an industry often driven by trends and external influences. Rema’s effort to stay true to the original sound of Afrobeats is a testament to his dedication to his craft and his respect for the genre’s rich heritage.
As fans eagerly await the release of “HEIS,” Rema’s vision serves as a powerful reminder of the importance of maintaining cultural integrity in music. His desire to stay true to the essence of Afrobeats, despite the pressures to conform to Western demands, is commendable and inspiring.
Stay tuned for more updates and insights on Rema’s journey with “HEIS.” His commitment to preserving the authentic sound of Naija music is a refreshing and necessary step in the evolution of Afrobeats.
