“Mbadiwe Twins Break New Ground with International Endorsements from Martell and Tecno Mobiles”
The Mbadiwe Twins have made Big Brother Naija history by becoming the first housemates to secure major international endorsements, landing deals with both Martell and Tecno Mobiles. This achievement marks a significant milestone not only for the twins but also for the show’s brand reach and influence.
Of the two, Ozee particularly stood out, using his time on the show to establish a strong personal brand and engage fans and companies alike with his unique energy and appeal. His marketing acumen and authentic approach to showcasing himself undoubtedly played a key role in securing these high-profile endorsements.
This latest success underscores the rising impact of Big Brother Naija as a platform for emerging talents to connect with global brands.