In the ever-evolving landscape of the African music industry, artists are strategically positioning themselves to capture wider audiences. Libianca, a rising star from Cameroon, recently released her EP, sparking conversations about her choice to collaborate with Nigerian artists Black Bonez and OXLADE, leaving Cameroonian artists out of the mix.
Libianca’s decision to work with Nigerian talents is not a snub but a calculated move toward expanding her reach. The artist gained notable attention with the remix of her song “People,” featuring Omah Lay and Ayra Starr. This move suggests her deliberate focus on the Nigerian market, known as the gateway to broader African and global recognition.
The EP, featuring Black Bonez and OXLADE, is a testament to Libianca’s strategic thinking. Black Bonez, known for his relentless promotion and commitment to pushing musical boundaries, brings a unique energy to the collaboration. His dedication to promoting his craft aligns with Libianca’s vision for widespread recognition.
OXLADE, with the massive success of “Kulosa” in 2022|2023, adds a global flair to the EP. Libianca’s choice to collaborate with him goes beyond continental boundaries, tapping into the international music scene. OXLADE’s golden voice enhances the project, showcasing Libianca’s desire to create music with a global appeal.
While some may question the absence of Cameroonian artists, it’s crucial to understand that Libianca is still on her journey to establishing a solid foundation for her career. Building a strong presence in Nigeria, often considered the biggest African music market, is a strategic move that can catapult her to global recognition.
Libianca’s success with “People” demonstrates the power of breaking into the Nigerian market. Her decision to collaborate with Black Bonez and OXLADE is a testament to her ambition to replicate and surpass this success on a larger scale.
To fellow Cameroonian entertainers, Libianca’s journey serves as an inspiration. By studying her approach, they can learn valuable lessons on how to navigate the complex music industry, build a solid foundation, and eventually uplift others.
Libianca’s choice to focus on Nigeria in her current career phase is not a snub but a strategic move. As she continues to grow and succeed, there’s hope that she will pave the way for collaborations that bridge the gap between Cameroon and Nigeria, fostering a stronger, more interconnected African music industry.
