5 Million for a Jacket? Sales of the Paloma Jacket by Puma Tripled After Davido’s Instagram PostSales of the Paloma Jacket by Puma tripled just three hours after Davido posted a picture of himself wearing it at a PUMA shop on his Instagram handle. The jacket, priced at 5 million, is almost out of stock simply because Davido wore it. When it comes to influence, Davido undoubtedly has it.
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